What architects told us

Why most lead generation for architects does not work

We have had this conversation with dozens of architecture firms. The story is almost always one of these:

Lots of leads, almost no projects. One firm got around 400 leads in ten months from its last vendor. Two were worth a meeting, and one became a client.
Shared leads. Directory and marketplace leads go to several firms at once. By the time you call, three other architects already have.
Paying upfront for nothing. One architect paid a $6,500 setup fee and got seven or eight leads, all junk. Another spent about $10,000 over nine months and made back $300.
Nobody vets them. The meeting gets booked, but nobody checked whether the person has a budget, a lot, or a timeline. You find out after driving an hour to a site visit.
Slow follow-up. The inquiry sits in an inbox until someone has a free moment the next day. By then the lead has moved on.

None of that is a lead problem. It is a qualification problem, and it costs the principal the one thing they do not have: time.

How it works

How we qualify a lead before it reaches your calendar

You set the bar. On the onboarding call we agree what a qualified project is for your firm: project type, minimum budget, location, timeline. That is the filter, not our guess.
Ads in your own ad account. We run Facebook and Instagram ads under your firm's name, aimed at the areas and people who build what you design.
A project survey first. Every lead answers project type, budget, timeline, square footage and address before anything else happens.
A real person calls within minutes. Our team calls every lead, speaking as part of your firm, and confirms the details on the phone. Speed matters: the firm that calls first is usually the one that gets the meeting.
Only fits get booked. If they meet your criteria, they go straight onto your calendar. If not, they never reach you.
You walk in prepared. Every booking comes with a written brief of the call: the project, the budget, the timeline and what the person said.
We confirm before the meeting. Reminders go out, and we call again the day before, so the people on your calendar actually show up.

Who you are dealing with

Arseniy

Arseniy Volosevich

Founder & CEO · IPQmedia

Arseniy Volosevich

I founded IPQmedia and I still run it. We work with residential and commercial architecture firms in the United States and nothing else, which is the only reason we know what a $2M project enquiry looks like versus someone pricing a deck.

You will speak to me on the first call, not a salesperson working from a script. If I do not think we can help your firm, I will say so on that call rather than take your money and find out later.

70+

Firms partnered

2022

Building since

States served

Questions

Frequently asked

What counts as a qualified lead, and who decides?

You do. On the onboarding call we agree on the project types you want, the minimum budget, the area you serve and the timeline. Our team checks every lead against that list on the phone before booking anything.

Who calls the leads, and do they sound like my firm?

A trained person on our team, not AI. They call within minutes of the inquiry, introduce themselves as part of your firm's team, and confirm the project, budget and timeline. You get a written brief of every call that turns into a booking.

Will my clients be put off that the first call is not from me?

In our experience, no. The call is short and it is about their project. Most people are glad someone called back within minutes, which is rare. The bigger risk is the opposite: if nobody calls quickly, the lead talks to another firm first.

Can high-end and commercial clients really come from Facebook and Instagram?

Yes. People planning a custom home or a commercial project use Instagram and Facebook like everyone else. The largest commercial project we have sourced was ninety million dollars and the largest residential one sixty million.

Are the leads exclusive?

Yes. They come from ads we run in your own ad account, for your firm only. On local campaigns we only take one firm per area.

What do I pay for if the person does not hire me?

You pay for what we control: a qualified person, checked against your criteria, who shows up to a consultation with you. Whether they sign depends on your consultation and your proposal, which we do not run. If someone does not show up, you do not pay for them.

Why not just take a percentage of my fee?

Because we have no control over your sales process, your pricing or your proposals, and no clean way to see when a project closes. A fee per qualified consultation ties us to the part we actually control.

How soon do the first consultations come in?

Usually within the first week of the ads going live. Across our clients the average time to the first consultation is about three days.

How much does lead generation for architects cost?

Two parts: the ad spend, which goes to Meta from your own ad account, and our fee per qualified consultation that shows up. Both depend on your market and project size, so we work them out with you on the call and put them in writing before you commit.

What do I need to provide?

Photos of your work (renderings are fine if you are new), access to your Facebook ad account, and about an hour for the onboarding call. You keep ownership of every account.

How is this different from Houzz, Thumbtack or Angi?

Those sell you a contact that often goes to several firms, and you do the calling. We generate leads only for you, call and qualify every one, and you pay only for consultations that happen. We compared the options in the best marketing agencies for architects.

Lead generation for architects that ends in a qualified consultation, not a list.

From cold traffic to a signed project

We run the ads

They qualify

We call them

We book it

You close

Why most lead generation for architects does not work

How we qualify a lead before it reaches your calendar

Our leads versus directory and marketplace leads

You buy a name and a number

You get a qualified consultation

Arseniy Volosevich

What architecture firms got from working with us

Frequently asked

If this can help you, let's talk