:root{--ink:#16161a;--dim:#52525e;--faint:#8a8a96;--red:#ea4942;--line:#e8e8ee;--bg:#fff;--soft:#faf9fb;--serif:Charter, "Iowan Old Style", "Palatino Linotype", Cambria, Georgia, serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{color:var(--ink);background:var(--bg);-webkit-font-smoothing:antialiased;margin:0;font-family:-apple-system,BlinkMacSystemFont,Segoe UI,Inter,Helvetica,Arial,sans-serif;font-size:20px;line-height:1.7}.site-head,.site-foot{justify-content:space-between;align-items:center;max-width:920px;margin:0 auto;padding:18px 24px;display:flex}.brand{align-items:center;display:inline-flex}.logo{width:auto;height:34px;display:block}.cta{background:var(--red);color:#fff;border-radius:8px;padding:9px 16px;font-size:14px;font-weight:600;text-decoration:none}.cta-block{background:var(--red);color:#fff;border-radius:10px;margin-top:8px;padding:13px 24px;font-size:16px;font-weight:600;text-decoration:none;display:inline-block}.wrap{max-width:760px;margin:0 auto;padding:24px 24px 72px}h1,h2,h3{font-family:var(--serif);font-weight:600}h1{letter-spacing:-.015em;margin:22px 0 18px;font-size:48px;line-height:1.12}h2{letter-spacing:-.01em;margin:60px 0 16px;font-size:31px;line-height:1.25}h2:before{content:"";background:var(--red);border-radius:2px;width:34px;height:3px;margin-bottom:18px;display:block}h3{margin:36px 0 10px;font-size:23px}p{margin:0 0 24px}ul,ol{margin:0 0 24px;padding-left:24px}li{margin-bottom:12px}li::marker{color:var(--red)}a{color:var(--red);text-underline-offset:3px;text-decoration-thickness:1px}.lede{font-family:var(--serif);color:var(--dim);margin:0 0 20px;font-size:24px;line-height:1.55}.kicker{text-transform:uppercase;letter-spacing:.1em;color:var(--red);margin:26px 0 0;font-size:13px;font-weight:700}.kicker+h1{margin-top:10px}.byline{color:var(--faint);border-top:1px solid var(--line);border-bottom:1px solid var(--line);flex-wrap:wrap;align-items:center;gap:10px;margin:8px 0 42px;padding:12px 2px;font-size:14px;display:flex}.video{border:1px solid var(--line);border-radius:10px;height:0;margin:4px 0 26px;padding-bottom:56.25%;position:relative;overflow:hidden}.video iframe{border:0;width:100%;height:100%;position:absolute;inset:0}.creatives{grid-template-columns:repeat(3,1fr);gap:14px;margin:4px 0 10px;display:grid}.creatives figure{margin:0}.creatives img{border:1px solid var(--line);border-radius:8px;width:100%;height:auto;display:block}.creatives figcaption{color:var(--faint);margin-top:8px;font-size:13.5px;line-height:1.45}.creatives figcaption b{color:var(--ink);font-weight:600}@media (width<=640px){.creatives{grid-template-columns:1fr;gap:22px}}.byline .by-avatar{object-fit:cover;border-radius:50%;width:44px;height:44px;margin-right:2px}.byline .by-brand{color:var(--ink);font-weight:600}.byline .by-role{color:var(--faint)}.byline .dot{color:var(--line)}blockquote{border-left:3px solid var(--red);font-family:var(--serif);color:var(--dim);margin:0 0 24px;padding:2px 0 2px 20px;font-size:21px}.answer{border:1px solid var(--line);border-left:3px solid var(--red);background:var(--soft);border-radius:10px;margin:0 0 26px;padding:16px 20px 4px}.answer .answer-label{text-transform:uppercase;letter-spacing:.09em;color:var(--red);margin:0 0 8px;font-size:12px;font-weight:700}.answer p{margin-bottom:14px}table{border-collapse:collapse;width:100%;margin:4px 0 26px;font-size:17px;line-height:1.5}th{text-align:left;text-transform:uppercase;letter-spacing:.06em;color:var(--dim);border-bottom:2px solid var(--ink);padding:8px 12px 8px 0;font-size:12.5px;font-weight:700}td{border-bottom:1px solid var(--line);vertical-align:top;padding:10px 12px 10px 0}td:first-child{font-weight:600}@media (width<=640px){table{-webkit-overflow-scrolling:touch;font-size:14px;display:block;overflow-x:auto}th,td{min-width:90px;padding-right:8px}}.card-grid{gap:14px;margin:24px 0;display:grid}.card{border:1px solid var(--line);color:var(--ink);background:var(--soft);border-radius:12px;padding:18px 20px;text-decoration:none;transition:border-color .15s}.card:hover{border-color:var(--red)}.card h3{margin:0 0 4px}.card p{color:var(--dim);margin:0;font-size:16px}.site-foot{border-top:1px solid var(--line);color:var(--faint);margin-top:40px;font-size:13px}.site-foot a{color:var(--faint)}@media (width<=640px){body{font-size:17px}h1{font-size:33px}h2{margin-top:50px;font-size:25px}h3,.lede{font-size:20px}.wrap{padding:16px 20px 56px}}